How a project works
The brand and the creator see the same stages from brief to payout. Both always know where the project stands.
- 1Brief and applicationsNothing to pay yet
- 2Selection and contractPayment is held by the platform until approval
- 3Production and revisionsPayment stays with the platform
- 4Approval and payoutThe creator is paid on Tuesday or Friday
The same stages from two perspectives
Pick your side and see what happens at each step.
Brief and applications
Proposed
The brand sees: The campaign is live. Matching creators apply.
The creator sees: You see the brief summary and apply with a short message.
Nothing to pay yet
Selection and contract
Accepted
The brand sees: You picked the creator and confirm the project annex.
The creator sees: You confirm the annex with deliverables, deadline and your rate.
Funded
The brand sees: You paid by bank transfer, from the proforma.
The creator sees: The full brief, assets and chat open up.
Payment is held by the platform until approval
Production and revisions
Product shipped
The brand sees: If the project has a physical product you create the shipping label and follow the tracking. For services this stage is skipped.
The creator sees: If a product is needed you receive it without your address ever reaching the brand.
In production
The brand sees: You wait for the first version. The deadline is visible.
The creator sees: You film. The deadline started when the parcel arrived.
Delivered
The brand sees: The first version arrived in the platform.
The creator sees: You uploaded the clip straight from your phone.
In review
The brand sees: You leave timestamped feedback or approve. You have 5 business days.
The creator sees: You see feedback down to the second and upload version 2.
Payment stays with the platform
Approval and payout
Approved
The brand sees: The clean clip and its license are in your library.
The creator sees: Your rate is released.
Completed
The brand sees: You leave a public review for the creator.
The creator sees: You get paid in the next payout run and leave a private review of the brand.
The creator is paid on Tuesday or Friday
Who does what
The platform handles the admin, so the brand and the creator can focus on the content.
The brand
- Posts the brief
- Chooses the creator
- Pays at acceptance
- Leaves feedback
- Approves the delivery
The creator
- Applies to campaigns
- Confirms the annex
- Films
- Delivers the versions
- Makes the revisions
The platform
- Generates the contract
- Holds payment until approval
- Processes the clips
- Pays the creator
The Reel Up team
- Verifies creators and companies
- Resolves disputes
- Runs managed projects
Clear rules for both sides
The rules are written into every project's contract and are the same for everyone.
- Two revisions includedTimestamped feedback, new versions on the same page. The third revision is paid at the creator's rate.
- Automatic approvalWith no answer from the brand within 5 business days, the delivery is approved and the money released.
- DisputeEither side can open one. The team decides on full payment, partial payment or a refund, with the history at hand.
- The creator's deadline starts at funding or when the parcel arrives, not at acceptance.
- The full brief, assets and chat open after funding.
- Cancellation is free until funding. After funding and before delivery we refund in full minus shipping.
Reel Up team
Platform walkthrough
Want to see the platform in action?
We'll show you how a project runs from brief to payout and how the platform fits your team.