About Reel Up
The platform is built by the Zeff team, which has worked with brands and content creators since 2020.
Reel Up is built and run by Zeff. Zeff is a Bucharest digital studio that builds its own platforms and has worked with brands and content creators since 2020.
We saw up close where collaboration between brands and creators breaks. Money paid upfront with no guarantee, missing contracts, files lost in messages and endless revisions. The platform puts every step in one place, from brief and contract to delivery and payout.
For large campaigns, the Reel Up team takes over creator selection and quality control in managed mode.
- Built by
- Zeff
- Company
- Crenzy Creativity SRL
- VAT ID
- RO42954326
- Trade register
- J40/10365/2020
- Office
- Bucharest, Romania
- Active since
- 2020
What guides us
Trust you can see in the product
Payment stays with the platform until approval. Contracts are generated automatically. Personal data stays private.
Fair to both sides
The brand always knows what it gets. The creator is paid on time without having to ask.
Content comes first
The platform takes care of the admin. The brand and the creator can focus on the clips.
Reel Up team
Platform walkthrough
Want to see the platform in action?
We'll show you how a project runs from brief to payout and how the platform fits your team.