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Cookie policy

Last updated: 9 November 2026

This policy describes the cookies and similar technologies used by the Reel Up platform.

1. What cookies are

Cookies are small text files stored by the browser when visiting a website. Similar technologies include the browser's local storage (localStorage).

2. Cookies and technologies used

Strictly necessary: authentication session cookies that keep the user signed in and protect the account; "zeff_brand" remembers the brand chosen in the account (12 months); "zeff_creator" remembers, for the people of a creator agency, the creator they are working for (30 days); "uv_seen" records the visit to the account once a day, for the security technical log (one day). They cannot be disabled without losing access to the account.

Preferences: the "locale" cookie remembers the chosen language (Romanian or English) for 12 months; the "currency" cookie remembers the display currency (lei or euro), set on the first visit according to the country, for 12 months; the theme preference (light or dark) and the notification choice ("zeff-push") are stored locally in the browser.

Payments: when paying by card, the processor Stripe may set cookies required for fraud prevention, under its own policy.

Visit statistics do not use cookies: the visitor is counted with an anonymous identifier that changes every day, and the IP address is not kept.

The Platform does not use analytics or advertising cookies. If they are introduced, they will be enabled only with the user's consent.

3. Controlling cookies

Cookies can be deleted or blocked from the browser settings. Blocking strictly necessary cookies prevents signing in to the Platform.

4. Contact

Questions about this policy are sent to office@zeff.ro.