Bring your creators to brands looking for UGC
Open your agency account, add the creators you work with and apply for them to campaigns. Projects, deliveries and payments all run from one place.
- A verified profile for every creator
- Apply with several creators at once
- One payment per batch, to the agency account
- ProIoanaCluj-Napoca
- VerifiedMaraBucharest
- VerifiedAndreiIași
- In reviewElenaTimișoara
- Photo, city, niches and languages
- Portfolio: 3 of 3 clips
- At least one fixed price
What the agency gets
How it works
From sign-up to first payment in five steps.
- 1Open the agency accountThe agency name, then the company: the tax ID, with details filled in from ANAF, and how you work with creators.
- 2Add your creatorsOne row per creator: first name, city, niches. Then, on each profile, a photo, at least 3 clips and the rates.
- 3Send for reviewWe check the company and the profiles within two working days. Unfinished creators can follow later.
- 4Apply to campaignsPick the creators who fit and send a single proposal. The brand accepts all of them or just some.
- 5Work and get paidAccept the annexes, deliver the clips and talk to the brand on your creators' behalf. Once approved, the money goes automatically to the agency account.
Face serum launch
Beauty · 4 creators wanted
Who you're proposing
- IoanaPro
- MaraVerified
- AndreiVerified
Message to the brand
Briefly: why the chosen creators fit the product.
Apply with 3 creatorsWhat the brand sees
Your creators stay front and center. The agency works behind them.
Creators, one by one
In the catalog, each creator appears with their own profile and the “Verified creator agency” label. The agency's name isn't shown.
The agency's proposal, as a group
On a campaign, the brand sees one proposal: how many creators the agency has and who you put forward, with each one's clips and level.
Frequently asked questions
Who can sign up an agency?
A company (SRL, PFA or a company from another country) that has an employment, collaboration or representation contract with each creator allowing it to represent them. We check the company with ANAF or, for EU companies, in VIES.
What does it cost?
Nothing. The agency account, creator profiles and applications are free. For every approved project, the agency receives the creator's full amount.
Who sets the prices?
The agency sets each creator's rates for every format and can change them any time. Prices are fixed, and “On request” is only available for long video and TV, OOH and print rights. The rates apply to direct invitations from the catalog. On campaigns the price is set by the brand, or the agency proposes it for each creator when the brand leaves the price open.
How and when do we get paid?
Once the brand approves the delivery, the amount joins the Tuesday or Friday payout batch. All the agency's creators are paid in a single transfer to the agency account. We don't withhold tax: the agency pays its creators.
How does invoicing work?
For every payment, the agency issues an invoice to Crenzy Creativity SRL, the operator of Reel Up.
Do creators need their own account?
No. The agency's people work from the agency account: they apply, accept the annexes, upload deliveries and talk to the brand on behalf of the creators. If you want, you can invite creators by email to work on their projects from their own account: they see the brief and materials, talk to the brand, upload clips and keep their parcel address. Amounts, applications, rates and the profile stay with the agency.
Can we add many creators at once?
Yes. On the Creators page you download a CSV template, fill it in Excel or Google Sheets and upload it. You see every row checked before adding it, and creators with an email receive an invitation to their own account.
Can we bring creators who already have a Reel Up account?
Yes. You invite them by their account email, from the Creators page. The creator sees the invitation in their account and decides. They join the agency once their ongoing projects are done and their money is paid; their earlier projects and earnings remain theirs.
What happens if a creator leaves?
Either of you can end the representation. It takes effect once ongoing projects are done and their money is paid: projects and earnings until then stay with the agency, and the creator continues independently, with their own account.
Can several colleagues work in the agency account?
Yes. Invite them by link as an admin, who sees everything including the company and payments, or as a coordinator, who works with creators, applications and projects.
Do brands see the agency's name?
No. Brands see the creators with the “Verified creator agency” label and, on applications, how many creators the agency has.