Terms and Conditions

“User” means any person who creates an account on the Platform: a Brand, a Creator, a Creator agency or a member of their team.

“Brand” means the company that orders content through the Platform, including marketing agencies working for several brands.

“Creator” means the individual, authorised self-employed person or legal entity verified by the Operator that produces content ordered by Brands through the Platform, directly or through the Creator agency representing it.

“Creator agency” means the company verified by the Operator that represents its Creators on the Platform: it manages their profiles, applies on their behalf, coordinates Projects and collects the amounts due to them.

“Project” means a specific content order, defined by a Project Annex generated by the Platform and confirmed electronically, which sets out the deliverables, deadline, price or amount due and license.

“Content” means the video, photo or audio materials produced by the Creator in a Project.

“Account agreement” means, depending on the account type, the Terms for brands, the Creator agreement, the Creator agency agreement or the Terms of the agency creator account.

The Platform is intended exclusively for professionals: companies that order content and creators who produce it as part of a professional activity. The Platform is not aimed at consumers, and the legal rules on consumer protection do not apply to the relationships on the Platform.

Users are at least 18 years old. The person who creates or manages a company's account declares that they are authorised to represent it.

Relationships on the Platform are governed, in order of priority, by the Project Annex, the Account agreement, these terms and the policies published on the Platform (privacy and cookies).

For each Project, the Operator contracts in its own name with the Brand (to which it supplies the Content and the license, for the price) and with the Creator or the Creator agency (which produce the Content and transfer the rights in it, for the amount due). No payment relationship arises between the Brand and the Creator.

Creators and Creator agencies are independent. The Platform does not create employment relationships between the Operator and Creators.

The account is personal and non-transferable. The user is responsible for keeping their login details confidential and for the actions taken from their account.

Creators are verified by the Operator before appearing in the catalogue. An independent Creator provides true details for verification (full name, date of birth, phone number, at least one social media account, identity document series and number, tax and bank details and parcel address), then signs on the Platform the contract completed with these details.

Creator agencies are verified by the Operator before their Creators can apply. Brands see represented Creators marked “Verified creator agency”, without the agency's name. Suspending a Creator agency also suspends the Creators it represents until reactivation.

A Creator's representation by a Creator agency starts only with the Creator's consent, given on the Platform, and may be ended by either of them after the Projects in progress are completed and the related amounts paid. Projects and amounts from the period of representation remain the agency's.

Brands provide true identification details. The Operator may make the publication of campaigns and certain payment methods conditional on verifying the company.

The Operator may refuse or suspend an account that does not comply with these terms or the Account agreement. The reasons are communicated to the user on the Platform and by email, except where the law prohibits disclosing them, and obligations in Projects in progress are honoured.

The Brand publishes a brief or invites a Creator. The Creator applies or accepts the invitation. The Platform generates the Project Annex, which the parties confirm electronically.

The Project starts after the Brand pays the displayed price or, for verified companies, after an invoice with a payment term is issued. The Operator pays the amount due to the Creator only after the delivery is approved.

For formats or services marked “On request”, the Brand sends a quote request, the Creator proposes a price on the Platform, and the Project is confirmed only after the Brand accepts the quote; until then either of them may withdraw at no cost. Services that use the Creator's social media accounts (ads run from the Creator's account, posting on the Creator's account) are available only to Brands with a paid subscription.

If the Project includes a product, the Brand ships it through the Platform. After the delivery is approved, the product stays with the Creator, unless the Brand asked in the brief for it to be returned, in which case the return is at the Brand's cost.

The Creator delivers the Content through the Platform. The Brand has 5 business days to approve the delivery or request changes. Two rounds of changes are included. If there is no response within this period, the delivery is deemed approved. A request for changes or the opening of a dispute stops the period, and each new delivery starts a new period of 5 business days.

After approval, the Operator pays the amount due to the Creator and makes the Content and the license available to the Brand. In campaigns coordinated by the Operator's team (managed), the Operator selects the Creators and reviews every clip before it reaches the Brand.

Prices shown to the Brand are final, include the Platform's costs and exclude VAT. VAT is applied on the invoice in accordance with the law: companies in other EU member states with a VAT number valid in VIES are invoiced under the reverse charge, and companies outside the European Union receive an invoice without Romanian VAT.

Companies outside Romania see prices, pay and are invoiced in euro, at the NBR exchange rate fixed when the Project is created. Amounts due to Creators are calculated and paid in lei.

The Operator invoices the Brand, including through the RO e-Factura system for companies in Romania. Creators that are legal entities or self-employed persons invoice the Operator or accept self-billing; Creators who are individuals conclude, through each Annex, a copyright assignment contract, with the applicable tax withholdings. For non-resident individuals, the rate provided by law applies or, based on a valid tax residence certificate, the rate under the double taxation treaty.

Payouts to Creators are made automatically in the Tuesday and Friday payout runs, for the amounts due by then. Amounts due to Creators represented by a Creator agency are paid to the agency, without withholding; the agency is responsible for paying its Creators and for its tax obligations towards them.

Late payment of invoices incurs the late payment interest and the compensation for recovery costs provided by Romanian Law No 72/2013, in accordance with the Terms for brands.

Brands may choose a subscription plan, paid monthly or yearly, which provides preferential prices and higher limits. When paid by card, the subscription renews automatically until renewal is turned off in Settings, which takes effect at the end of the paid period. The full conditions are in the Terms for brands.

The Creator remains the author of the Content and warrants that it is original and does not infringe third-party rights.

When a delivery is approved, the Brand acquires a non-exclusive license, valid in all countries, to use the Content in digital media, organically and in paid ads, for the term set out in the Annex, which may be extended through the Platform under the Terms for brands. Additional uses (exclusivity, television, public spaces, print, raw footage) are contracted through the Annex. The Content may not be used to create synthetic images or voices of the Creator or to train artificial intelligence systems on their image or voice without their separate consent.

The Creator may include a Project's Content in their portfolio on the Platform once the Brand has published it or 90 days after the delivery is approved, unless the Brand asked in the brief for it to be kept confidential.

The Platform, its software, design, texts and trademarks belong to the Operator. Users receive a limited, non-exclusive and non-transferable right to use the Platform under these terms. For the materials they upload (portfolio, briefs, logos, messages), users grant the Operator the right to store, technically process and display them to the extent needed to run the Platform.

Communication between the Brand and the Creator regarding Projects takes place through the Platform. For 3 months after the completion of their last Project on the Platform (with the delivery approved), the Brand and the Creator do not contract similar services directly, outside the Platform, except for business relationships they had before their first interaction and can prove. An application, an invitation, a message or a cancelled Project does not trigger this restriction, and the Brand may end it by paying the transfer fee set out in the Terms for brands.

A breach of this obligation entitles the Operator to suspend the account and to claim the penalty and compensation provided in the Account agreement.

A Project may be cancelled at no cost until the price is paid. After payment, refunds, the Creator's compensation and warnings follow the rules in the Account agreement: a full refund before the product is shipped, a refund less courier costs after shipping, 30% compensation for the Creator if the Brand cancels after work has started, with the product staying with the Creator, a full refund if the delivery deadline is exceeded by more than 3 days, and no right for the Brand to cancel once any material has been delivered.

The delivery deadline runs from when the Creator receives the product or, without a product, from the payment of the price. If the Brand is late with answers, materials or approvals the Project needs, the Operator extends the deadline by the length of the delay, at the Creator's request made through the Help section.

After delivery, either party may open a dispute through the Platform, with its reasons and evidence. The Operator reviews the Project history, the brief, the deliveries and the messages, may request additional information and decides, with reasons, on full payment, partial payment, an additional revision or a refund. The decision applies to the amounts on the Platform and does not limit the parties' right to go to court.

Using the Platform is prohibited for content that is unlawful, misleading, defamatory, discriminatory, violent or sexual, for content that infringes third-party rights (copyright, trademarks, image rights, privacy) or exposes minors, for political advertising and for products or services whose promotion is prohibited or that do not comply with special advertising rules (for example, tobacco and e-cigarettes, prescription medicines, unlicensed gambling, weapons, unauthorised financial services).

It is prohibited to create multiple or fake accounts, use other people's data, post fake reviews, commit payment fraud, try to circumvent the Platform, access or scrape the Platform by automated means, or take any action that affects its security or operation.

The Operator may remove content that breaches these terms, restrict the visibility of a profile or campaign and suspend the accounts involved, with reasons communicated under Article 12.

Anyone may report content on the Platform that they consider illegal, to office@zeff.ro or, for users, through the Help section. The report includes the exact location of the content, the reasons why it is considered illegal, the name and email address of the person reporting (except for reports concerning child abuse) and a statement, made in good faith, that the information is accurate and complete.

The Operator confirms receipt, reviews the report diligently and objectively, decides in a timely manner and informs the reporting person of the decision. When the Operator removes or restricts content or suspends an account, it informs the affected user of the reasons, the legal or contractual basis and the available means of redress, in accordance with Regulation (EU) 2022/2065 on digital services.

The affected user may contest the decision through the Help section within 6 months of being notified. The appeal is reviewed by a member of the Operator's team, who replies with reasons. The user may also turn to a certified out-of-court dispute settlement body or to the courts. Repeated, manifestly unfounded reports may be disregarded after their author has been warned.

The single point of contact for users and authorities is office@zeff.ro, in Romanian or English.

The Operator calculates a performance score for each Creator and Brand based on activity on the Platform over the last 6 months: meeting deadlines and payments, cancellations, reviews, disputes and attempts to communicate outside the Platform. Users see their score and its reasons in their account.

Breaches of these terms and of the Account agreement may result in a warning. Warnings are proposed automatically or by the Operator's team and apply only after approval by an administrator of the Operator. The reason is communicated to the user on the Platform and by email.

On the third approved breach within 3 months, after two warnings, the Account agreement ends for repeated breaches, without notice. The account can no longer receive or start new Projects, and Projects in progress are completed and paid according to their Annexes. The Operator communicates the reasons for the termination.

Users may contest a warning or the termination of the agreement through the Help section of the Platform within 14 days of being notified. The Operator reviews the appeal and gives a reasoned reply. If the appeal is upheld, the Operator cancels the warning or reactivates the account.

Users may close their account at any time, honouring their obligations in Projects in progress. The Operator may stop providing the Platform with 30 days' notice, completing or refunding the Projects in progress.

The Operator runs the Platform with professional diligence and is liable to each party to a Project for the obligations assumed towards it, within the limits in the Account agreement. The Operator does not guarantee the commercial results of the Content and is not liable for loss of profit or indirect damage.

The Operator's liability for a Project is limited to the price paid by the Brand for that Project or, respectively, to the amount due to the Creator or the agency for that Project. The limitations do not apply to damage caused intentionally or through gross negligence, or to harm to a person's life, physical integrity or health.

Each user is responsible for the content they upload, the data they provide and compliance with the law in their activity, and indemnifies the Operator against third-party claims arising from a breach of these obligations, within the limits in the Account agreement.

Neither party is liable for non-performance caused by force majeure or a fortuitous event, under Article 1351 of the Romanian Civil Code. The affected party informs the other party through the Platform without delay. Deadlines of the affected projects are extended by the duration of the impediment; if it lasts more than 15 days, either party may cancel the project without penalties, and the price for the unperformed part is refunded to the Brand.

The Operator makes reasonable efforts to keep the Platform running continuously but may temporarily interrupt access for maintenance, updates or security reasons, announcing planned interruptions in advance where possible.

The Platform is not an archiving service. Original files of Projects are kept for as long as the Brand's license is valid and for another 180 days after it expires, with notice before deletion, and users download the files they need.

The Operator may update these terms and the Account agreements. The new version, with a summary of the changes and its effective date, is published on the Documents page of the Platform and announced on the Platform and by email at least 15 days before it takes effect, except for changes required by law or needed for security or fraud reasons.

Users may accept the new version at any time before it takes effect by ticking it on the Platform, or close their account at no cost. If they do neither by the effective date, the new version is deemed accepted on that date, in accordance with the Account agreement and Article 1196 of the Romanian Civil Code. Changes that introduce or modify the special clauses in Article 18 are never accepted tacitly: they take effect only once expressly accepted through the separate box on the Platform. Projects in progress remain governed by the version accepted when the Annex was confirmed.

This document is governed by Romanian law. Disputes that cannot be settled amicably fall within the jurisdiction of the courts at the Operator's registered office, in Bucharest. The Romanian version prevails over translations.

Under Article 1203 of the Romanian Civil Code, the clauses in Articles 5 (tacit approval of the delivery), 9 (contracting exclusively through the Platform), 10 (cancellation and disputes), 11 (removal of content and suspension), 13 (warnings and termination), 14 (limitation of liability), 17 (tacit acceptance of new versions) and 18 (governing law and competent court) are expressly accepted, through the dedicated box, when accepting the Account agreement.

Crenzy Creativity S.R.L., 63 Grigore Ionescu Street, Bucharest, office@zeff.ro.