The license and your library
What rights you get on the content and where to find it.
The creator keeps the copyright. You get a non-exclusive digital license for organic posts and ads, with up to 12 months included in the price for each clip, depending on the period the creator chose. You see it on the creator's profile before you order. To use a clip for longer, you extend its license from the Library by 12 or 24 months or without a time limit. The price depends on the period the creator has chosen, and you see it before you pay.
- TV, OOH and print rights are added as an add-on.
- Category exclusivity, for 6 or 12 months, is added as an add-on.
- Each project's annex says exactly which license you have.
- The creator can add the clip to their portfolio once you publish it or 90 days after approval. If you want it to stay confidential, say so in the brief.
Approved videos live in your Library, per brand, with the license and annex in plain sight. You can download them while the license is valid and for 180 days after it expires. After it expires you no longer use the clip in new posts or ads, and you stop the ads that are running. Organic posts published while the license was valid may stay up.